The La Fe brand enjoys excellent recall in the grocery trade. Included in the range of products under the La Fe brand are the finest quality frozen vegetables, tropical fruit pulps, frozen entrees, and frozen root crops. Our teams of marketing and sales professionals have extensive knowledge of the general food market and in particular the ethnic specialty food segment. In order to successfully build a market for our brands, consumers must be informed and made aware of the key attributes of our products. We strongly believe that the appropriate support is critical to motivating consumers to look for our products in the grocery stores after placement is achieved. As a full service distributor we ensure that sufficient stocks are available at all times to fill orders for our customers. Guided by sound projections and a keen analysis of the performance of each product in the trade, we maintain sufficient stocks to protect the sales our product lines. We adhere to a strict policy of filling our customer’s orders within 24 hours (unique in the industry) of receipt of such orders by our order entry department.